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Today is Tuesday, May 22, 2012

reLYME Giveaway: 6 China Glaze Nail Lacquers *WINNER*


Aug02

Thank you all for entering the reLYME China Glaze Giveaway. I had a great response, and thoroughly enjoyed reading about how each of you like to spend YOUR birthdays.

Now, on to the main event:
The winner of the 6 China Glaze Kicks Collection Nail Lacquers is...

Michelle from Decline Designs.

Congratulations!

Thank you again for entering. There will be more random giveaways to come!


Rhythm is Gonna Getcha: Maintaining Consistency in Your Blog


Jul28

Just thought I'd share the latest piece I wrote for Independent Fashion Bloggers about the importance of establishing a consistent rhythm with your blog posting. (reLYME is living proof!!!)

Once upon a time, I used to help bloggers expand their brand online. I watched tiny blogs grow to very big blogs, and very big blogs grow to take over the Web. All the while, I preached the gospel of consistency.

I would tell my clients that you must find your rhythm (frequency of posts, time posts occur, regular features, etc.) so that readers learn to trust you as a respected resource. Little did I know that my advice would come to bite me in the behind, so to speak.

Fast forward a few months, and I was living in a spacious studio apartment in Manhattan. My fashion blog, reLYME, had opened a lot of doors for me. However, in trying to get used to my busy New York life, I’d ended up closing the door on my blog.

I went from humble-and-not-ultra-impressive traffic (about 3,000 MUV, give or take), to having less than 200 monthly unique views. That’s nearly a 93% decrease in traffic for my math people. And how did this happen, you ask?

If you’re one of my fashion blogging buddies, you already know the answer: I disappeared! I wasn’t active in social media, I hadn’t posted on my blog in months, and I simply didn’t care.

These days, I’m burning the midnight oil, trying to post more regularly in hopes that I can, once again, rebuild my readership–and all of this with the realization that I won’t be attending this season’s NYFW

So, my point, fellow fashion bloggers, is this. You MUST find your rhythm! And here’s how:

  • You’ve heard people mention editorial calendars. Make one! Stick to it. Decide what you’re going to write about and when. If you’ve committed topics to paper, you’re more likely to stick to deadlines. They’re not written in stone, so if a more pressing piece comes up (or you’re pitched by an amazing brand because you’re getting more traffic) you can just pull an ol’ switch-a-roo. You’re a journalist, so you should act the part.
  • If you’d like to include regular features (link love posts, look of the day, must-have item of the week), choose a particular day you’ll include these features, and stay consistent.
  • Plan a time of day people can expect to see your latest offerings. Do you want to reveal your masterpieces in the morning, in the afternoon? (This is why the automatic post feature that is inherent to most blogging platforms is magical!)
  • Make sure you know how often you plan to write. For some, posting once or twice a day is a lofty goal. So, if you can only squeeze out a few posts a week, by all means, bust a move! But, try to consistently post around the same time every week.

Finding your rhythm and maintaining your consistency, helps your readers to know that you respect them, and that sharing your knowledge or insider scoop with them is important to you.

It can also open up a lot of doors as far as sponsorships and advertisers are concerned–they will be more likely to invest in a professional blog that maintains consistency.

And again, the more you post, the better your chances are of welcoming many new readers, and building a community!

So, even though it’s tough, and you might have to sacrifice a girls’ night out (or boys’ night out, as the case may be) every once in a while, it’s worth it. Trust me, I know first hand.

image by lanuiop


reLYME Giveaway: 6 China Glaze Nail Lacquers


Jul26

UPDATE: I'm so excited that reLYME has now met the minimum number of entries required for the contest! The contest is officially closing on July 31 at 11:59 p.m. EST.

There's still time to enter. Good luck!

It's my birthday, and being one who loves receiving presents, I love giving presents even more! So, I figured, why not share the spirit of birthday giving with reLYME readers?

I'm giving away SIX China Glaze nail lacquers from the Kicks collection!

What do you have to do to win these six fabulous colors?

All you have to do is leave a comment below telling me your favorite way to spend your birthday.

(Minimum of 26 entries)

Good luck!

-Beka


Blueberries and Buttermilk


Jul19

Summer blues getting you down? Why not throw a pale yellow into the mix?

One of my favorite color combinations this summer seems to be taking a rich shade of blue, and pairing it with a soft, muted yellow.

Try combining a navy striped sweater like this one from H&M, coupled with a yellow-patterned Rachel Comey skirt.
Or for a more delicate look, try a yellow calico floral print dress, like the one above by Anna Sui, and accessorize with ocean blue accessories.


reLYME Featured in Style Sample Magazine!


Jun03

If you haven't yet heard of Style Sample Magazine, let me be the first to tell you that you must check it out!

Not only is it leading the eco-friendly way for other fashion magazines by offering all-digital issues, but it's filled with all of the content that fashion bloggers want to see.

reLYME was flattered to be featured in the June/July issue of out now! Check us out on pages 10-11!


Links à la Mode : IFB Weekly Roundup


Apr04

Back to the Future

Edited by Debutante Clothing

I was honored to be asked to be and Independent Fashion Blogger editor. The diversity here is so impressive. This week, Dramatis Personae continues series on corsets, Clutch 22 shows us a rockin’ bondage anklet DIY, Daisy Fairbanks shares drool worthy vintage gowns going up on the auction block, and WendyB takes us back to the future in 80s jackets. Enjoy!

Links à la Mode : April 2nd


Links à la Mode : IFB Weekly Roundup


Mar19

Spring Fever

Are harem pants a passing phase? What seemed like a one season gig is going through fall on reLYME, which are perfect for going out, and when you do, don’t forget to practice your smokey eye as The Coveted gets tips from Benefit Cosmetics! If you wear makeup, it might be a good time to do spring clean your make up kit with What the Pros do… and if your short on cash, Retro Chick give us 5 tips to have fun anyway… and if you do have cash, maybe you’re planning on buying something you already have, Consume or Consumed delves into her multiple habits.

Links à la Mode : March 12th

    A Few Goody GumDrop - A Few Goody Gumdrops asks…if you are coming apart at the seems then enter to win torn leggings from LnA!
    Breakfast at Saks - Still sifting through Paris Fashion Week shows? Be sure to make time for Ann Demeulemeester F/W 09.10
    Capitola Girl Jewelry Blog - Check, Please!Consume or Consumed - Consume or Consumed Sees Double and Triple: On Buying Multiples

    Couture Cult - CoutureCult.com: Alison Lewis (formerly of Mooka Kinney), Spring/Summer 09

    Debutante Clothing - Missoni is Inspired By Vintage Modernist Necklaces

    Dogmom’s Dish - Desperately Seeking Orla

    Fashion Daydream - What your didn’t see at Fashion Week: A behind the scenes look into fashion week, fashionistas en route to the shows and models being made up.

    Fashion Pulse Daily - reports on the latest colors for fall 2009 — the season isn’t comprised of various hues of black or even bright colors for that matter either.

    Felicia Sullivan - beauty & styling products that work for curly, coarse hair, really work. part 1: frederic fekkai

    fete a fete - Larkspur & Hawk’s GORGEOUS antique and vintage inspired

    Independent Fashion Bloggers - Burnout Aversion Tips From Bloggers

    reLYME - An analysis of the Persian-inspired trend that’s hitting the runway

    Retro Chick - Top 5 Ways to have fun with no money

    Shopping and Info - Shopping and Info found Gossip Girl scarves bags and jewelry oh my!

    Solo Lisa - Sunny fashion picks inspired by Freida Pinto’s character in Slumdog Millionaire

    Studio Purpura Fashion Blog - Shopping Hops in the Far & South East Asia! Photos to Come!

    Style Symmetry - Check out my interview with Jennine of The Coveted!

    Style With Anna - Fashion for Guys: How to Dress Like David Beckham

    THE COVETED - Exclusive Video Preview & Tutorial: Benefit Smokin’ Eyes

    the musings of ondo lady - Get ready for a retro prequel of Gossip Girl which is about the trials and tribulations of a teenage Lily van der Woodsen

    what the pros do… - Spring Clean Your Makeup Kit!


Fashion Bloggers at Vivienne Tam at NYFW Fall 2009


Feb20

The always chic social media diva, Yuli Ziv, from My It Things, among many other social media endeavors, was covering NYFW backward and forward. I was very happy, of course, when she pulled out the microphone at the Vivienne Tam presentation, and asked to interview me, and my fellow fashion bloggers--Jordanna of Clutch22, Felicia of FeliciaSullivan.com, Sarah Conley of StyleITOnline, Julia of Fashion Pulse Daily--about our blogging experience at this season's fashion week. Check out the video below and look for me at 1:34 and 2:52! ;)

Viva la Fashion Bloggers!


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