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Rebecca Minkoff has cleverly found a way to extend the conversation with her customers. (I am a huge fan, and not just because we share the same first name!)

Now, Rebecca Minkoff enthusiasts can log into Minkette.com, and get the latest in fashion, celebrity gossip, and even music.

Currently in Beta version, Minkette offers Rebecca Minkoff’s blog, giving loyalists even more access, as well as the opportunity to create a profile and participate in forums--a relatively “cool” concept from a well-known brand.

Log on to Minkette.com to check it out for yourself.

I'm beginning to feel very encouraged these days when big name designers embrace social media, especially in the name of Twitter. When I learned that Rachel Roy, has started Tweeting as well, I couldn't click the "Follow" button fast enough.

And now, she is giving her @Rachel_Roy Twitter followers the opportunity to get to know her behind-the-scenes.

On April 29th, Rachel will be guest Tweeting on @Coutorture LIVE (6 PM - 8 PM EST) from the Rachel Rachel Roy launch event. (Follow @Coutorture for more info!)

If that's not enough, the talented and inspiring designer will give her fans and followers the opportunity to ask her questions about her designs, including her new diffusion line, Rachel Rachel Roy: on April 30th at 3 PM EST, Rachel will be participating in her first ever LIVE Twitter press conference!

The Twitter press conference is available to all who tag questions with #RachelRoy!

For even more Rachel Roy, check out her Facebook and YouTube pages:
Become a Fan of Rachel Roy on Facebook: http://www.facebook.com/pages/Rachel-Roy/66287349227?ref=ts

Subscribe to Rachel Roy videos on YouTube: http://www.youtube.com/rachelrachelroy